Sunday, November 06, 2005

pink John Deere cap

It is very hard for me to admit that I was in the mall, because I find that place generally disturbing (especially when I don't have much $) but yes I was there, shopping at Old Navy for shirts big enough for my big man, when I walked past a hat store and there it was. A pink John Deere hat. Pink!!! My new essential colour, the colour I avoided from age 13 onwards, the colour that alwasy seemed too girly and silly for me. The colour that I suddenly started wearing last year, just before I had my little mental and emotional meltdown. And there it was with a silver John Deere emblem on it!!

Never mind that I already have two John Deere caps. Both black, one with yellow emblem and one all black. But I had to have the pink one. So I did something very out of character for me, since I am famous for being very cheap. I walked in, grabbed it off the shelf, adjusted it, slammed it on my head, and paid for it.

Geez, that felt pretty alright.

Soon after I bought it, it occurred to me that somebody in the marketing department thought this hat would be a good idea. I have looked at the JD website many times and didn't see this particular item. I found it in the friggin' mall of all places. There were only four of them there, but they were in the mall, not the JD dealership or the TSC store. And it's even licensed John Deere merch.

Which makes me wonder two things. Could it be that mall rats are picking this up? Do they even know what John Deere is? There's a deer on the logo, not a tractor. Ignorance is bliss after all. I mean, look at Von Dutch. How many mall lurking plastic girls actually know that the real Von Dutch was a hot rod customizer? A legendary pinstriper? My other ponderment is this: Who are the other three women who will buy the pink John Deere hats? I'd like to find them, since so few of my girlfriends are in the Two Cylinder club! Unless they just bought the hat because it was, like, hot.


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